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DEJE started in 2024 after a young boy, Dennis Adzisam leaving his home in the Volta Region and moving to Sekondi-Takoradi in 2023 to build a new life. At that time, a million thoughts about starting a business filled his head, but didn’t know exactly what path to take. Drawing inspiration from the word DEJE, his name which means Saviour, and from his own background, He found clarity in creating a clothing line that would be more than just clothes.
For him, DEJE had to be a voice — something that reflects society, transcends culture, and inspires people to believe in themselves and stand tall in pursuit of their dreams.
With nothing but a single bedroom and no money at all, I began. He sketched designs, shared them on his WhatsApp status, and to his surprise, a few friends bought them. That moment sparked the real journey.
DEJE was born from struggle, belief, and ambition. Today, it continues to grow as a movement that represents resilience, courage, and the spirit of BELIEVE TO WIN.